Allrounder Remodeling

This rebranding effort started when I was approached by the client in the spring of 2016. They wanted to update the logo for their remodeling company’s 10-year anniversary. They wanted their logo to look less like a construction company and to give it a higher class look. I started with sketching different concepts and then decided on 3 different directions to move forward with. After a meeting with the client we moved forward with the final concept. It combines the first two letters of the company’s name and combining them to form both letter forms. The R wrapping around the A reflects the company’s start-to-finish process, as they bring peoples dream remodels “full circle”, as well as a tribute to the company’s sustainability practices with the colors. The cursive font not only gives the logo a higher class appeal, it also gives the logo a good rhythm and flow.